So we have the pleasure of working with Winnie Ho, formerly from Citigroup. Winnie heard about us from Lisa Tai, one of Stephen’s friends from his work at another nonprofit, and decided to send us an email.
We asked her what she was interested in working on and her answer?
Designing shoes and running contests!
Within two weeks, Winnie designed and launched a shoe contest to source the best shoe designs using techniques of crowdsourcing and launched the first of many contests to make sure our consumers have as much say as they can in the design of our eco-beneficial footwear.
Check out our judging criteria and let us know if you think something should be changed in the rules! Check out the complete rules here: http://greensoulshoes.strutta.com/ to enter your submission today!
A pool of GreenSoul Shoe buyers, designers and the Board of Directors will judge all entries. The designs will be judged on originality, creativity, attractiveness, artistic merit, inspiration, commercial appeal as they each relate to a Generation Y hipster or LOHAS shoe brand and other factors as determined by the judges.
Design submissions will be evaluated on the following merits:
- Practicality: 50%
- Creativity: 20%
- Effectiveness: 15%
- Overall appeal: 15%
Details may be found on the contest website: http://greensoulshoes.strutta.com/
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